Transforming the tourism industry need not be a process that victimises you as a smallish tourism business and brings out your defensive army of emotions.
The beautiful Boutique Hotel was built to raise the bar of accommodation establishments in the city and deliver high occupancies within a few months of opening.
This is one of the most tricky and controversial steps of your conceptualisation of a festival.
The receptionist was irritated with the rudeness of the customer, Mr Elliott, at the reception desk. She felt that the expectations of her client were not a good enough reason for his irritation.
The Tourism Indaba in Durban this week is an exciting event with a challenging backstory.
As days get shorter and a little cooler, your mind will most likely turn to filling the off-season drop in occupancies.
Yesterday I had the privilege of leading a workshop with the Reserve Managers of the Eastern Cape Parks and Tourism Agency. It was so good to feel the hunger for knowledge and the determination to take action when they returned to their Game Reserves.
There has clearly been a total disruption of the tourism industry by the increasing prominence of digital channels. Social media and ratings websites are trusted more by customers than our promotional efforts.
As the School holidays end, we often relax by taking a deep breath and slowly doing work that is repetitive and requires very little brain energy.
Jane had been in the job as Marketing Manager of the upmarket hotel for 4 months. She had been appointed in the new position when the owners lost their patience with the disappointing returns on their massive investment. She had entered the position brimming with enthusiasm, but now felt the pressure as her campaigns failed to have any impact on the occupancies.