Get out of your own way!

TOURISM MARKETING IN A DISRUPTED REALITY

 

We wake up every day with the opportunity to take our tourism to the next level. And yet every day we delay.

We get busy.

We wait for a good moment or more motivation.

We allow ourselves to become uncomfortable with change.

We argue that where we are is good enough.

In effect, we allowed the walls of our comfort zone to keep us in the same position.

Hell Yes!

Photo Credit: John Severson 1964 The most iconic surfing pic ever. Greg Noll, Waimea Bay.

Photo Credit: John Severson 1964 The most iconic surfing pic ever. Greg Noll, Waimea Bay.

Are you available to make this your best year ever? Will you do your bit to making local tourism a hero? Ease slightly out of your comfort zone and enjoy the tummy butterflies again?

They Will Check

Imagine this valuable scene with me for a moment.

A prospective tourism customer has just spent 10 minutes on your website and is excited about the wonderful experiences that you have described and the beautiful photos that you have posted. 10 years ago, they would have been hooked and booking their trip to you without much more consideration.

Change Your Words

The owner of the Guest House was at his wit’s end to discover why his occupancies remained at below 20%. He had selected a prime location in the middle of the town’s prime tourism district. The sign at the front of his establishment, and his website, proudly promoted the aspects that he believed visitors were looking for, being low prices, great customer service and the best position and views.

Your Year Of Privilege

I want you to imagine that you are an airline pilot. I want you to put yourself in the shoes of an actual pilot on this day. The pilot has the responsibility, but more importantly, the wonderful opportunity of being an influencer in the lives of his or her passengers.