The Look

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The activity provider takes his customers through the 3 hours of his experience. It seemed to go well, but he is not sure. Then, as his customers are busy leaving, he sees it on the face of the German guest: The Look.

How Tourism Decisions Are Made

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OUR BRAIN AND LEISURE DECISIONS

Every day, when a client calls, tourism products and info offices give prospective clients a verbal listing of what they have to offer and somehow feel that they have not made a connection. The opportunity is lost and they can’t figure out why.

Know your destination DNA

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The Destination Marketing Manager of the coastal town looks stressed as he prepares his report for the next day’s Board Meeting. He persuaded the Board Members a few meetings ago to invest half of their marketing budget into an out-of-season campaign. The results have been dismal.