There has clearly been a total disruption of the tourism industry by the increasing prominence of digital channels. Social media and ratings websites are trusted more by customers than our promotional efforts.
Jane had been in the job as Marketing Manager of the upmarket hotel for 4 months. She had been appointed in the new position when the owners lost their patience with the disappointing returns on their massive investment. She had entered the position brimming with enthusiasm, but now felt the pressure as her campaigns failed to have any impact on the occupancies.