“When I return to the same hotel for the third time in eighteen months, the people at the reception desk ask me again if this is my first stay with them. How is it possible in 2015 that the receptionist doesn’t know? She tells me, with a smile, not to forget the ‘wine hour’. Free wine for an hour every night before dinner is obviously the highlight of many a trip. So why am I expecting her to know that I don’t drink wine and to understand that her comment is completely irrelevant to me?
Have you considered that your Easter visitors could become your marketing department around South Africa?
Your Easter visitors are the easiest and cheapest targets to generate more visits throughout the year and to bring new visitors by them posting their experiences on Facebook and Instagram.