As more and more visitors prepare and book their travel online, it is important to come to terms with their decision journey and what motivates them.
There has been much debate over the future role of LTO’s (Local Tourism Organisations – Tourism marketing and info offices) and DMO’s. (Destination Marketing Organisations) The reality is that they have never been more important, as long as they can adapt to the new roles that they will need to adopt to grow their destinations. The quality of tourism experiences delivered their local products is now be the greatest driver of tourist decisions to visit their destination and its products.
EVENTS AND FESTIVALS CREATE REPEAT BUSINESS
If you are going to take a chance on sponsoring some capacity from your product, may I suggest that you prioritise events and festivals. While they may take a few years to get going, well-executed events generate extreme loyalty.