There has been much debate over the future role of LTO’s (Local Tourism Organisations – Tourism marketing and info offices) and DMO’s. (Destination Marketing Organisations) The reality is that they have never been more important, as long as they can adapt to the new roles that they will need to adopt to grow their destinations. The quality of tourism experiences delivered their local products is now be the greatest driver of tourist decisions to visit their destination and its products.
A PERFECT TOURISM STORM CHAMPIONS THE TOURISM EXPERIENCE
Every now and then a major set of trends sweep through an industry, combining to create conditions that dramatically change the success formula needed to attract customers.