TOURISM MARKETING IN A DISRUPTED REALITY
We wake up every day with the opportunity to take our tourism to the next level. And yet every day we delay.
We get busy.
We wait for a good moment or more motivation.
We allow ourselves to become uncomfortable with change.
We argue that where we are is good enough.
In effect, we allowed the walls of our comfort zone to keep us in the same position.
‘I want it all and I want it now!’ The Queen lyrics sum up one of the most dangerous pitfalls of marketing in todays over-communicated world.
I loved the example from nature used by William Bakker in his last webinar.
He spoke about flowers and how they need to attract guests that would help them to reproduce the next generation of that flower species. Flowers use their beauty, colours and scents to attract the birds and bees that will carry their pollen to the flowers that will then initiate the creation of new life.
Your guests have started arriving and are partaking in the activities in your destination.
Invariable there will be a few rainy or windy days during your Summer Season. On these days your staff are run off their feet suggesting suitable activities.