Madiba for Tourism

A few weeks ago I wrote this paragraph in my blog. It came from the fact that 95% of entrepreneurs have not looked at their business vision for more than a year. Half of those don’t have a vision. I promised you more on vision and communication, so here goes (after you read the paragraph).

No wonder they are so many mediocre businesses. Having no vision is like a large ship sailing without a rudder. It has no desired destination and is simply buffeted by the changes in winds and currents of the sea. Imagine if the captain did not communicate effectively with his crew. The crew would just do the minimum that they had to and would eventually grow dissatisfied and consider mutiny or mediocrity.

So its not the silver bullet, but its value is close. It is just going to take a bit more effort for you to turn it from bronze into silver.

FACT – if you do not communicate well with your staff and if you do not have a seriously hot vision to inspire them, its your fault that they act in a mediocre way in their jobs. Yep, its your fault! A survey of a million staff around the world confirms this.

Remember what Madiba did when he became President? He first created an authentic vision that would touch our emotions and motivate us to join the cause. You might recall the wording of his vision. ‘We enter into a covenant that we shall build a society in which all South Africans, both black and white, will be able to walk tall, without any fear in their hearts, assured of their inalienable right to human dignity – a rainbow nation at peace with itself and the world.’ 

Next he communicated it to us and kept reminding us about it. He lived it and we responded and joined him. Madiba was our CEO of the Rainbow Nation and we were his staff who bought in and spread the word and committed ourselves to being part of the process. 

So how about starting to draft your vision today. Remember your vision is not for your customers, it is for you and your team. As you draft it, check it against these criteria:

  • Does it describe where you want to go?
  • Is it ambitious, while achievable if we give it our all (achieve the best balance)?
  • Does it take you out of your comfort zone?
  • Will it challenge and inspire you and your team?
  • Will it shape your future and your strategy?
  • Will it act as a guide for decision-making and promote change?
  • Are sentences emotive, short, to the point and free of jargon?
  • Does the language create vibrant and vivid imagery?
  • Is it positive, describing what you want?

Take it slowly, with several drafts and involve your staff to get their buy-in. Once you are happy to roll it out, celebrate it with your staff and put it up, with great photos, in every office and workspace.

This will honestly make such a difference to everything in your business and for your resilience in tough times. Get away from the busyness for a while and work on your business instead of in it.

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