This book is a great practical guide for entrepreneurs and newcomers. It is an affordable option to up your knowledge, and it can be done quickly.
I will even go so far as to say that it is a good refresher for all of us who have worked in tourism for many years. We get so engulfed by deadlines, budgets, expectations, travel schedules and e-mails that we sometimes forget the basics. I particularly like the templates which the author introduces at the back of the book. It really becomes a step-by-step guide, as promised in the intro on the back cover.