Thirty delegates looked expectantly as they sought an immediate solution to the average performances of their businesses. They were searching for that golden bullet, the aha moment, that would result in overnight success. I asked them the same first question that I do that all of my workshops. ‘Who has looked at their business Vision in the last week?’ One hand went up. ‘In the last month?’ No hands. ‘The last six months?’ No hands. ‘In the last year?’ No hands.
Shaun Van Eck has spent his 30 years in tourism building knowledge on how to market destinations and coach local tourism entrepreneurs to thrive. His book, The Tourism Coach, is the first business book in the world written specifically for tourism entrepreneurs and will be launched in November. He is passionate about coaching entrepreneurs to immerse themselves in the needs of their customers and to provide deeply personal experiences that turn their customers into promoters.