As money becomes tighter, many families are taking shorter holidays and that results in a very compressed season. Whereas many destinations used to experience the biggest inflows on the 16th, the major inflows can now really be felt from around 20 December.
Shaun Van Eck has spent his 30 years in tourism building knowledge on how to market destinations and coach local tourism entrepreneurs to thrive. His book, The Tourism Coach, is the first business book in the world written specifically for tourism entrepreneurs and will be launched in November. He is passionate about coaching entrepreneurs to immerse themselves in the needs of their customers and to provide deeply personal experiences that turn their customers into promoters.